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Our Work

Let Kids Be Kids

Play By The Rules is committed to keeping sport inclusive, safe, fair and fun - from grassroots through to elite levels.


Media Heads has worked with Play By The Rules since 2009, helping provide significant online educational resources and information for players, parents and sporting clubs across Australia.


Let Kids Be Kids was a national campaign that addressed poor sideline behaviour in junior sport. Research showed that the behaviour of people on the sidelines of junior sport was having a significant negative impact on kids' participation and enjoyment of sport. Our aim was to create emotive and insightful content that would provoke thought and change within the world of junior sport.


Darwin Cup Carnival

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